When Sasges Inc. was invited to design an issue of Applied Arts magazine, we were delighted. Since the launch of Canada’s visual communication magazine in 1986, only three other studios have been given this honour, none of them west of Toronto.

It was a daunting but exciting assignment. Since the issue we were undertaking was the awards annual, we felt it was the perfect opportunity to explore and honour the efforts of the people behind the work – our clients and suppliers. These partners rarely get credit for helping us look good, and this was our chance to salute them.

We discussed and refined our “unsung heroes” theme. We also talked about the character and personality we wanted our issue to portray. While we wanted to reflect our studio’s ethos and character, we believed the magazine should focus on the work, not us. Above all, we agreed that the project would involve our whole team, with every designer having an opportunity to design a section of the editorial material.

With the groundwork laid, our Design Olympics began – a rare event in which our entire team collaborated on a single project. We put our collective creativity to work, and by the end of a long weekend, the magazine was well underway.

We hope you’ll enjoy reading the July/August issue as much as we enjoyed designing it. If you aren’t a subscriber, you can review this year’s award-winning work on the Applied Arts website (

Last but definitely not least, if you’re among those whose name is usually overlooked when awards are being bestowed, please take a bow. You’re our heroes. Without great partners like you, there wouldn’t be great work.